Boost Brand Recall with Multilingual Audio Ads

If your regional campaigns in India aren't performing, the problem might not be your creative—it's your language. Speaking to your audience in their mother tongue can be the difference between being ignored and being remembered.

The Uncomfortable Truth About Recall

Audio ads achieve 74% aided recall on podcasts, 56% more attention than video, and 24% better memory retention than display ads. But these numbers only deliver results if you're speaking the right language.

"That's the difference between noise and connection."

India Doesn't Speak "Indian"

• 870M Indians browse in regional languages.
• 57% of "urban, English-first" audiences still prefer regional language content.
• Regional podcasts are growing 25% yearly.

Ignoring regional language marketing means ignoring the vast majority of your audience.

What Actually Works

The Double-Language Play

Running the same ad in Hindi and Tamil boosted message association by 14%.

The Accent Factor

Using local accents—like Chennai Tamil instead of textbook Tamil—improved brand linkage by 8%.

Mother Tongue CTAs

Localized CTAs increased recall by 32% compared to generic English prompts.

Making It Happen Without the Headache

Simply News Voice Briefs removes the barrier to multilingual audio ads:

• Drop in your script and get audio in Tamil, Telugu, Malayalam, Hindi, or English.
• Human-sounding voices with studio quality.
• API access for automation.

Stories From the Field

• The Soap Opera: Tamil and Telugu 15-second spots doubled unaided recall.
• The Recipe Revolution: Malayalam cooking-site ads got 3× the clicks of banners.
• Cricket Commentary Gold: Matching commentary language during IPL boosted recognition.

Your Move

1. Pick your biggest regional market.
2. Take your best-performing ad.
3. Get it voiced in the local language.
4. Test it against your English version.

Questions I Keep Getting

• Should I translate everything? No—keep brand names and key terms consistent.
• Is AI voice good enough? Yes—modern AI voices sound natural and engaging.
• Where do I run audio ads? Spotify, regional podcast apps, news apps—where your audience already listens.

Bottom Line

In a country where language changes every 100 kilometers, using only one language in marketing is like fishing with one hook. Familiarity builds trust, and trust drives recall.